Our Purpose:
Better Food,
Better World

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Our business came together to identify what is Keelings purpose. We considered our past, present and future in this work and between us concluded that the best description of our purpose for Keelings is Better Food, Better World.

This simple statement ‘Better Food, Better World’, means a lot to us as a family business. These four words are Keeling’s purpose and our life’s work. It motivates us and our teams to continually strive to produce better food so that the whole world eats better and lives healthier, happier and more productive lives.

Together we have worked with our leaders to develop our Vision, Mission and Strategic Priorities that we all believe will support and enable the delivery of our purpose in line with our Keelings Values.

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“I believe that as we eat better food we can live healthier, happier more productive lives and the more we do this, the more we can contribute to a better world.”

Caroline Keeling

Our Six Strategic Priorities

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Better Food

We make our products better and inspire more people to enjoy produce.

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Better World

We improve our environmental and social impact to make a positive difference in our world.

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People

We support our people to learn, be at their best, contribute and deliver on their commitments, using One Keelings’ standards.

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Partnerships

Working with Keelings creates value and long term relationships with our customers & suppliers.

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Better Ways

Every year we improve our competitiveness, efficiency and delivery through insight, technology and One Keelings.

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Growth

We invest in and deliver insight led, focused, profitable growth into the future.

Our Six Strategic Priorities

Our Better World Actions

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Climate Change

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Sourcing and Materials

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Biodiversity

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Community Health and Nutrition

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Climate change

We have set our business clear ambitious climate targets in line with Science Base Target commitments to demonstrate our commitment to protecting our environment and supporting our people and communities to make a positive difference in our world.

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We plan to reduce our operational emissions by 50% by 2030.

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Sourcing and Materials

As part of our Responsible Sourcing Program, we ask our suppliers to source the most responsible packaging and logistics solutions available and to deploy circular business processes to eliminate all waste where possible.

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As part of our Responsible Sourcing Program, we ask our suppliers to source the most responsible packaging and logistics solutions available and to deploy circular business processes to eliminate all waste where possible.

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Keelings consumer packaging will be 100% recyclable by 2025.

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Biodiversity

As stewards of the land, we recognise our close partnership with nature. Through our 4 themes under our Biodiversity policy; Deforestation & Ecosystems, Farm Management, Pollinators and Water & Soil Health, we actively seek to nurture our natural ecosystems, a partner critical to our success.

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We aim to see 100 new honeybee hives on our farms by 2025.

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We have implemented no-mow policies and wildlife-friendly farm margins on our farms.

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Community Health and Nutrition

At Keelings, we are committed to improving the nutritional wellbeing of our communities. As a family business we recognise our close partnership with families who reside in the communities we operate in.

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We have set a 5-year plan to partner with charitable organisations in the following areas of nutritional need: Homelessness, Children and Families in need, Food Banks and Specific Emergency Crisis.

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We are committed to providing access to 750,000 portions of fruit annually to those communities who need it most.

Our Pledges

As part of our Better World pledge, Keelings is committed to driving sustainability through a cleaner more environmentally responsible approach to the production of crops and the management of our farms and facilities. To support this Keelings have developed five pillars to support our Better World pledge: Climate Change, Sourcing & Materials, Biodiversity, Community, Health & Nutrition and People.

Our Standards & Certifications

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