B*Witched Launch the Keelings Garden at Bloom with Surprise Performance
Irish-owned fresh produce brand Keelings previewed their ‘Love that Keelings Feeling’ Garden at Bloom with a surprise performance by iconic girl band B*Witched. The garden, celebrated the taste & enjoyment from Keelings fresh produce, was open to the public over the June Bank Holiday weekend and won a Silver Gilt medal.
Edele and Keavy Lynch, Lindsay Armaou, and Sinéad O’Carroll, known collectively as B*Witched, joined Keelings to kick off Bloom 2024. Their track “C’est La Vie” now features in a brand new Keelings advert, airing across TV channels, capturing the fun of that ‘Keelings Feeling’ when enjoying delicious, fresh fruit, vegetables and flowers.
The ‘Love that Keelings Feeling’ Garden at Bloom was designed by James Purdy as an interactive sensory experience, which featured fresh fruit bushes, pear and apple trees, rhubarb patches and strawberry plants. Visitors were able to immerse themselves in the garden, which also included wildflowers and native hedgerows, all of which play an important role in growing fresh fruit. Keelings growers were also on hand to share their knowledge and expertise with visitors. All building materials were reclaimed or sustainably sourced within Ireland to reduce carbon footprint, with plants and flowers sourced and grown from local Irish nurseries, including Keelings own. Everything will be reused, repurposed, or recycled
Caroline Keeling, CEO of Keelings, added, “At Keelings, we want to inspire more people to enjoy fresh produce, and our garden at Bloom is a celebration of that. We are so excited to share our garden and it is great to meet the thousands of people who wander through our orchards, wildflowers and strawberry patches at Bloom over the long weekend. Taste and enjoyment are at the essence of everything we do at Keelings, and that’s something we hope visitors to our garden experience.”
Speaking about the new advert, Edele Lynch of B*Witched said, “We were delighted to have ‘C’est La Vie’ featured in Keelings’ new advert. We’re all mums, and we all like to eat well, so fresh produce is a big part of our daily lives. Whether I’m giving the kids a snack, doing meal prep, or making a Sunday dinner, fresh fruit and veg are so important. Keelings is a brand we all love and get so much enjoyment from.”
About That Keelings Feeling & B*Witched
That Keelings Feeling is all about the experience of enjoying Keelings fresh produce; the amazing taste of fresh fruit and veg; the feel good factor when you’re nourishing yourself and/or your family well; and the enjoyment you get from Keelings fresh flowers. It’s a great feeling. The new Keelings ad celebrates that Keelings feeling. B*Witched’s hit song C’est La Vie features in the new ad – capturing the fun and enjoyment of that Keelings feeling.
About the ‘Love that Keelings Feeling’ Garden
The ‘Love that Keelings Feeling’ Garden was an interactive sensory garden experience. An expanse of fruit including, orchards full of apple trees, rhubarb patches, fruit bushes (blueberries, raspberries and blackberries) and strawberry plants. Visitors were welcome to walk through and enjoy the impressive garden, which also included wildflower meadows, native hedgerows, a timber pavilion and natural stone walls. All building materials were reclaimed or sustainably sourced within Ireland to reduce carbon footprint with plants sourced and grown from local Irish nurseries. Everything will be reused, repurposed or recycled after the show.
About the Gardener
The ‘Love that Keelings Feeling’ Garden was designed by James Purdy. A former Bloom winner – James has received two Gold medals, four Silver Gilts, a Silver medal and a Planting design award. He is passionate about creating interesting gardens with precise detailing incorporated into all aspects of design through to construction and planting.